Sunday, December 18, 2011

All about your Yacht

Yachts come in a number of designs, models and types. When selling yachts, you must be able to address your prospective boat owners' wish lists. They are looking for varied combinations of very diverse features when it comes to their yachts. Their first impressions matter, of course, but because of the hefty investment cost, buyers rarely rely only on first impressions when buying yachts.
Among the more frequent and valid concerns that you must be prepared to address are the (1) construction materials; (2) hull design and make; (3) warranties and resale value; (4) cost; and (5) maintenance.

Materials matter:
Boat owners regard their safety above all conditions. They want their boats to be strong and tough. Hurricanes and other sailing accidents, over time, tested the durability of materials used in building yachts. Consumers look for superior materials to ensure this. It has been observed that the boat building industry rarely tests new materials that it uses and that lessons were learned when sailing disasters or even very ordinary collisions prove or disprove the dependability of the materials. Even boat batteries are a common concern for boat owners.

The Hull:
When selling yachts, it is important to stress the make and the design of the hull. After all, it is the hull that guarantees the kind of ride that the sailing will be. Depending on the sea conditions of your prospective boat owner, stress that various hull designs are available to cater to their own liking.

Warranties:
A superior product will not be wary to offer the best warranty. This is another category where consumers feel confident that they have a good buy, i.e. the warranty offered and how the warranty repairs are to be made. A lot of issues and even lawsuits exist between yacht manufacturer, resellers, and disgruntled customers. It would be a come on for your buyer if you have a written warranty handy.

Competitive Price:
If you are selling yachts that are second-hand you might be a bit deficient in the resale value factor, and your best bet is the price. As with all other consumer products, price is among the top influencers of decision. Consumers these days are wise and they do understand that quality is paid for. The benefits of superior products often far offset the price. But still the cost that is far beyond reason rarely gets the sale. Except maybe if it is the America or the Gypsy Moth IV! Bear in mind that people buy boats that have the essentials and boats that they can afford.


Maintenance:
Yachts require maintenance and repairs. These cost more money for the purchaser. Osmosis and blisters are among the very common concerns of boat owners most especially if you are selling used yachts. While new boats do not require much maintenance as used boats do, it is a must if the owner wants to keep the resale value at par with the market. Yachts that depreciate easily will be hardest to sell, if the need arises.

When selling yachts, you must love or at the very least like that yacht you are selling. It will be easier to sell her if you are truly convinced of buying her yourself in a heartbeat, if you had the means. Your customer will sense that.

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